New Music: Becky G – “Play It Again”

beckygplayitagain

Let me fill you in on Becky G: she’s Dr. Luke’s new protege.  When Luke should have been focusing on Ke$ha’s “Warrior,” he was spending a lot of time in the studio with this little munchkin.  She raps, with varying degrees of success in my opinion, but not in Kanye West’s!  After Becky covered his song “Otis,” Kanye took to Twitter to proclaim, “THIS GIRL IS DOPE.”  She’s worked with the likes of Cody Simpson and Cher Lloyd, and she recently released a cover version of Jennifer Lopez’s “Jenny From the Block” called “Becky From the Block.”  It’s…fine.  I think that’s about it.

So Becky just came out with a new original song called, “Play It Again.”  Produced by Dr. Luke, Cirkut, and Max Martin (this girl is so lucky), “Play It Again” is all about suffering through the verses to get to the sweet, sweet pop chorus.  And the bridge, ahh, the bridge!  Pure pop perfection.  Seriously, this song would be total ear candy if it weren’t for Becky’s rapping.  She’s like what people find annoying about Ke$ha, only magnified 100 times.  I’m not exactly sure what Luke sees in her.  Sure, she’s cute, but that voice!  I just can’t get into her yet – which is really hard for me because I love Luke and obviously he thinks there’s some real potential here!

Becky’s been working on her debut album for what seems like a long time now, but there’s still no sign of a lead single.  I think “Play It Again,” like “Becky From the Block,” was just released to create buzz.  Is it working?  I don’t think so.  But with people like Dr. Luke, Cirkut, and Max Martin behind her, this girl could definitely have a breakthrough hit – they’ve just got to find a way to tone down her annoying factor and give her an insanely catchy hook.  I’m not writing Becky G off yet.  She’s only 16, so she’s got plenty of time to figure things out.  I’m keeping an open mind.

Check out the video for “Play It Again” via YouTube below.  When the chorus inevitably gets stuck in your head, consider downloading it on iTunes.

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