Jessie J blasts back onto the pop music scene with “Wild,” the lead single from the British singer’s upcoming second studio album. Co-written with Claude Kelly and produced by frequent Dr. Luke collaborator Ammo (Katy Perry’s “E.T.”), “Wild” is an electrically-charged “look at me now” anthem, a kiss-off to Jessie’s haters (of which, there are many). I understand why some people don’t like Jessie J – her guppy mouth is bigger than Steven Tyler’s and sometimes she just doesn’t know when to shut up (her over-singing makes Xtina look subtle), but she actually does exercise some refreshing vocal restraint here. The “wild, wild, whoa-oh-oh-oh-oh-oh-oh” hook is catchy, but otherwise the song is lacking the spark of past singles like, say, “Domino” (the standard to which all Jessie J songs are now held…according to me).
I will say this: Jessie looks pretty hot strutting around with her Susan Powter buzz cut, and rapper Big Sean does provide an entertaining guest verse. Check out the “Wild” music video below (which also features an appearance by UK rapper Dizzee Rascal). What do you think – is it lead single material?